T20 World Cup 2020 breaks new ground in women’s cricket

The 2020 women’s T20 World Cup has officially become the most-watched women’s cricket event in history for that format. According to numbers released by the ICC on Monday, the tournament reached 89 million unique audience members globally, a 131% increase over the number for the 2018 edition, which was the first standalone women’s T20 World Cup, held in the West Indies. In Australia, the final recorded an average audience of 1.2 million viewers, making it the most-watched women’s cricket match in the country’s broadcast history.

Although the ICC did not share the aggregate viewership data for the 2018 edition, the upsurge during this year’s tournament was a result of many factors, one of them being the increase in live-coverage hours by 62% compared to the 2018 edition.

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Also, the 2020 edition was held in…

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