World Cup 2019: ICC reveals £350m boost to UK economy

Last summer’s World Cup generated almost £350 million (US$448 million) for the UK economy, according to the findings of an economic impact and benefits analysis commissioned by the ICC.

The 2019 tournament, which culminated in an extraordinary tied final between England, the eventual champions, and New Zealand, was the most-watched edition of the tournament ever, with a cumulative global average audience of 1.6 billion viewers.

As previously reported, a combined total of 8 million viewers in the UK watched the final on Sky’s platforms and Channel 4, making it the most-watched cricket event in the country since the 2005 Ashes. Global digital video content netted over 4.6 billion views for the seven-week event.

But according to figures released by the Sports Consultancy, the economic impact of the tournament was every bit as telling as the TV figures. The study took into account the additional money spent in the UK by event organisers and visitors, as well as business-to-business and broader consumer spending.

London attracted the most direct economic impact of almost £65 million (US$83 million), with the semi-final venues, Manchester and Birmingham, attracting a direct economic impact of £36.3 million (US$46.5 million) and £29.7 million (US$38 million) respectively.

“The ICC Men’s Cricket World Cup 2019 was an outstanding success across all measures, which is further underlined by this report and the significant contribution of GBP 350 million it has brought to the UK economy,” ICC chief executive Manu Sawhney said. “This makes it one of the biggest sporting events in the UK in recent history.

“ICC events provide a wonderful platform to connect more deeply with a diverse audience of hundreds of millions of fans and to aggregate audiences like never before even in our increasingly fragmented world.

“The rise of cricket tourism is clearly demonstrated with almost 20% of attendees coming from overseas and a total of 85% of ticket buyers coming from out of town, with cricket fans increasingly prepared to travel to support their team. We expect this trend to continue to rise as the Asian subcontinent continues rapid economic growth.”

The ICC has recently opened up a tendering process for the 2023-2031 cycle of global events, and Sawhney emphasised the “social, cultural and economic” benefits of hosting such tournaments.

“We are currently in the process of getting expressions of interest from our Members to host future events post 2023 as part of our ambitions to grow the game globally. This report clearly demonstrates staging ICC events not only provides our host countries with the opportunity to showcase the very best they have to offer to an enormous global audience they are also a major global driver for social, cultural and economic impact.”



Source link

Latest articles

Nasir Jamshed faces extended prison term for spot-fixing role

Nasir Jamshed's hopes of an immediate release from prison have been dashed.While Jamshed's sentence for his part in a spot-fixing conspiracy is due to...

Pakistan tour on pre-season agenda for Warwickshire

Pakistan's reputation as open for business looks set to take another step forward with news that at least a couple of England's first-class counties...

IPL social: Chennai Super Kings’ MS Dhoni becomes first...

Dhoni's 200th IPL appearance ended in defeat 200 not out for Dhoni India legend MS Dhoni may have retired from international cricket in the summer, but...

Three Bangladesh Under-19 players test positive for Covid-19

Three Bangladesh Under-19 cricketers have tested positive for Covid-19, while 15 others from a training camp held in BKSP are symptomatic, according to the...

Similar articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Subscribe to our newsletter